Streaming audio personalises internet communications. The use of audio enriches the user’s experience because it conveys feelings and emotions; it makes websites more dynamic and effective communication channels. Audio often adds additional content that text alone cannot convey.

The web is still largely a silent and ‘static’ place that users ‘go to’. But research has shown that users expect a ‘rich media’ experience online and more two-way communications on websites. Hundreds of millions of users have their PCs configured for audio. Far from being an unnecessary gimmick, audio adds a personal touch of inestimable value.